Professor Paul Aveyard's research focuses on behavioural medicine. This is the integration of biological, psychological and sociological knowledge to prevent and treat disease and to aid rehabilitation. His work focuses on helping people change their behaviour, either to prevent serious disease, or as a treatment for that disease.
Aveyard is President of the UK Society of Behavioural Medicine, a trustee of the Association for the Study of Obesity, a member of the Society for Research on Nicotine and Tobacco. He is editor of the journal Addiction. He has worked with NICE on smoking and is an advisor to the Department of Health on obesity.